This collaboration with Adamori (Michelangelo Petronella) began in 2017 and spanned the crucial period of 2018-2020, covering his debut release through the COVID-19 pandemic. The primary challenge was creating a cohesive visual identity for an emerging artist actively exploring different musical genres and styles.
The project required balancing brand consistency with visual flexibility to match each release's unique character while building recognizable artist presence across all touchpoints—from logos and album covers to social media content and music videos.
I developed an adaptive visual system that could transform for each release while maintaining core brand elements. As art director, I oversaw all creative output and executed diverse design work:
The two-year collaboration successfully guided Adamori through his artistic discovery phase while building a professional visual portfolio. This project served as intensive creative training, allowing experimentation across multiple techniques and styles while delivering cohesive results that supported the artist's growth and satisfied both parties.
