After initial client discussions, the goal was to create a portfolio site that doubles as a business card—suitable for studio meetings and more casual settings, with a strong focus on mobile. The flow needed to be direct, allowing viewers to explore Luca's work without distraction and understand his practice. Projects were organized into fashion, street, and events. Visual research examined other industry professionals' sites, noting that too many or too-small images diminished their impact.
Following a high-fidelity Figma prototype validated with the client, production was executed in Webflow. The design features a scrolling grid on a light gray background to enhance the vibrant colors characteristic of the photographer's style. The typography—Inclusive Sans—provides a professional tone while the pure white text backgrounds create visual depth and contemporary appeal. Images scroll behind while text appears in the foreground, preserving photographic quality. A typographic logo was developed from the chosen typeface to create visual interplay within the grid. On mobile, the site gains strength: images spanning nearly the full screen width evoke film rolls without literal imitation. The client is satisfied with his portfolio, which is already circulating and receiving strong feedback.
